Doppio Ducati

February 19, 2009 by · 1 Comment
 

Duc cafe

I was surfing the net  when i came across the Ducati Café website !!! 

Yep Ducati is into the restaurant business… and why not, its a great brand extension, am guessing after they launched and drank the DesmoRosso wine they found out that they need to eat…..after they ate it’s time for a Doppio Espresso, this is when the Flash of Genius hit them “we need a Ducati Café”.

Who would you give the credit to, the Alcohol or the Caffeine?

Brand Extension

November 7, 2008 by · 2 Comments
 

desmorosso

Desmorosso, Ducati Wine

“Drink through the mouth taste with the heart”

Available soon at TriStar. Link