Doppio Ducati
I was surfing the net when i came across the Ducati Café website !!!
Yep Ducati is into the restaurant business… and why not, its a great brand extension, am guessing after they launched and drank the DesmoRosso wine they found out that they need to eat…..after they ate it’s time for a Doppio Espresso, this is when the Flash of Genius hit them “we need a Ducati Café”.
Who would you give the credit to, the Alcohol or the Caffeine?
Brand Extension
“Drink through the mouth taste with the heart”
Available soon at TriStar. Link
Moto GP- Super Bike
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- DEFINING STORIES, ROUND 11: the closest finish in WorldSBK history, Toprak with one hand on the title
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