Doppio Ducati
I was surfing the net when i came across the Ducati Café website !!!
Yep Ducati is into the restaurant business… and why not, its a great brand extension, am guessing after they launched and drank the DesmoRosso wine they found out that they need to eat…..after they ate it’s time for a Doppio Espresso, this is when the Flash of Genius hit them “we need a Ducati Café”.
Who would you give the credit to, the Alcohol or the Caffeine?
Brand Extension
“Drink through the mouth taste with the heart”
Available soon at TriStar. Link
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